Barry had been working at Zehrs Markets for 28 years and was looking for something new and creative to do. He and his wife, Pat, pondered about starting a new business together and seeing their small town growing quickly, decided that Baden needed a voice. It came to life in time to celebrate the 150th Anniversary of Wilmot Township in August 2000.

Although they had limited computer skills and no training or experience in journalism or graphic design, their focus was to give their town a voice – Their mission statement is… “Keeping the Community Connected”. They continue to work at their day jobs and work at their labour of love as it requires. They have the support of some terrific writers and proof-readers. The paper is published and printed from their home.

Over the years the population of Baden continues to grow and so does The Outlook. The first publication began with 14 pages with 625 copies printed. Currently, (September, 2009) 28 pages at 2600 copies are published monthly - (we don’t publish a paper in July). It is completely funded by the advertisers and is available to all at no charge – free to enjoy!

“Let us be your voice!”
We support the following local organizations.

• Baden Firefighters
• Baden Minor Softball
• Baden Public School
• Baden & District Chamber of Commerce
• Baden Optimist Club / Wilmot Optimist Club
• Baden Scouting Association
• CLEAN
• Creative Beginnings Daycare
• Interfaith Community Counselling
• New Hamburg Firebirds Hockey Team
• The Community Players of New Hamburg
• Waterloo Oxford District Secondary School
• Wilmot Family Resource Centre
• Wilmot Heritage Society
• Wilmot Horticultural Society

And many more non-profit associations within Wilmot Township